What is the middle ground between Eros and logos? The different is in how you view the social market. If the society is centered around gift giving then there is a positive reciprocity. On the other hand, if the gift is trade through purchase and sale then the market controls value. The gift is fracture into a negative reciprocity. So, when gift giving increases this destroy positive reciprocity in the market because there is more but also changes negative reciprocity to in the form of lower market shares.
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